Is part of your 2016 business plan to attract a more global, affluent clientele? The world is getting smaller and smaller, particularly for those with means who are even more world-wise than previous generations. Therefore, growing your business to target, attract and retain this appealing demographic makes sense. However, it’s not for everyone. Attracting affluent patrons outside of your market can be expensive and difficult, yet extremely lucrative. According to the National Association of Realtors (NAR), foreigners pay on average nearly $500,000 for a house, compared to the national average of $256,000. As you think about expanding your business, knowing how to navigate this world and heeding a few key pieces of advice can make all the difference between notable success and spectacular failure.
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