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Archive July 2012

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SoFly Tip #7: Brand Colors

WHY SHOULD I CARE ABOUT MY BUSINESS' BRAND COLORS? Branding your business is important these days, especially with the housing economy still recovering. Studies have shown that color is the first thing a consumer will notice about your logo that means 60-80 percent of a customer's purchasing decision has relied on the influence of color. Put simply, a client may choose you over another realtor because your logo is red and theirs is bright orange. More ...