Pinterest: A Woman's World
Pinterest, the popular and highly visual social network site where users save or pin coveted outfits, recipes, home dcor ideas and do-it-yourself projects on virtual bulletin boards, for their own use and to share with others.
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Gender Roles in Social Media Engagement
Social media is everywhere these days and everyone is using it. It can be utilized as a way to bring people together through networking, sharing, photos and commentary. In the U.S. alone, over 129 million people access social media that is more people than there are in Japan. However, a major distinction lies in the way men and women engage in and exercise their social media accounts.
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SoFly Tip #8: Blogging
Should you have one? I am a strong believer of blogging- just look at all my SoFly Tips and vlogs! Having your own blog is a cost-effective way to can help build your brand and clientele. You can use blogs to showcase your expert advice and stand apart from other bloggers. Using your voice and personality through blog writing can allow people to get to know you, like and trust you. Frequent blogging will naturally make you a better writer and communicator, and help avoid a standard, static business website.
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Social Call In 2 Hours: Email Signatures
How many emails do you send in a day? Join #SocialButterfly this morning at 11:00am PST/ 2:00pm EST for a 15 minute session on email signatures. NAWRB's award- winning social media team wants to help you utilize your signature line as a marketing tool.
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SoFly Tip #7: Brand Colors
WHY SHOULD I CARE ABOUT MY BUSINESS' BRAND COLORS? Branding your business is important these days, especially with the housing economy still recovering. Studies have shown that color is the first thing a consumer will notice about your logo that means 60-80 percent of a customer's purchasing decision has relied on the influence of color. Put simply, a client may choose you over another realtor because your logo is red and theirs is bright orange. More ...
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SoFly Tip #6: Facebook Cover Photos
DO COVER PHOTOS MATTER? They are interactive, captivating, and keep your demographic interested when you match it to your branding. Do not get the cover photo confused with the profile image because the profile image is what follows you across Facebook, It should be your logo and stay consistent. The cover photo, however, should be regularly updated to keep brand appeal fresh. With the timeline, youve got more space to enhance the page visually and tell your companys story, as visual content is up to 80% more engaging than before. With larger photos and starred stories, brands can craft a rich virtual history; one that gives it a life of its own.
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SoFly Tip #5: Memes and Ecards
WHAT ARE MEMES AND ECARDS? A meme is an idea, behavior, style, or content usage that spreads from person to person within a culture. Ecards are similar to memes in the themes and choice of wording, but are visually different. Memes are more likely to have words aid the picture, whereas an ecard will focus more on the wording and use a standard vintage, black and white sketch.
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SoFly Tip #4: Infographics
WHAT IS AN INFOGRAPHIC? They are different than a flyer. An infographic is a visual representation of data and numbers using images and color to convey a message, usually analyzing or comparing data. Inforgraphics have been compared to a visual and colorful essay which shows an issue in a non-linear format. They make complex information easy to understand and fun.
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SoFly Tip #3: #Hashtags
WHAT IS A #HASHTAG? The hashtag # symbol is used before relevant keywords or phrases in Twitter or Instagram to categorize posts and make them searchable by anyone. Clicking on a hashtagged word or phrase in a specific social media platform shows you all other posts in that category. The hashtag can occur anywhere in the post - at the beginning, middle, or end - but the keyword or phrase can not have any spaces, ie: #ReadySetCertify instead of #Ready Set Certify. The last example would only garner a search for #Ready, which is not what the business intended.
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SoFly Tip #2: Instagram
WHAT IS INSTAGRAM? Instagram is a fast, fun, and free app for mobile devices to host pictures. Much like Twitter, you follow a network of people and companies to interact with. You can post your picture as-is or choose from a number of creative filters and borders to emphasize your image.
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