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Many real estate professionals are overwhelmed by the need to stay on top of technology and the question of where to focus their return on investment (ROI). Areas such as branding, offline versus online marketing, advertising, generating content and various income producing activities are in constant need of a systematic plan and approach.
According to the National Association of Realtors’ (NAR) 2016 Member Profile report, agents spent a median of $80 a year to maintain a website in 2015, down from $130 in 2014. The report further reveals, “Members typically brought in one inquiry and one percent of their business from their website.” While saving on costs may seem solely positive, real estate professionals who invest in key components of their website see a higher conversion rate and ROI. Most important in leveraging your technology is converting customers to clients once your website provides a lead.