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More women are needed in the workforce to strengthen the economy. Seventy percent of consumers are female and to help sell to this demographic, women need to be employed to have a say in the wants and needs of the female customer. It can be difficult for professional women to thrive in the workforce due to inflexible work hours and difficulty attaining childcare and maternity leave. Many women shy away from the workforce as a result and those who do work cannot fully apply themselves. Powerful leaders and scholars aim to change this as they believe the key to rebuilding the economy rests on professional women.