Login
If you’re a real estate agent, marketing to millennials can be beneficial to your business, as they are the largest age group in America. If you are not a millennial yourself, you may have preconceived notions about those born in or after 1981, which can hinder the way you sell to them. We reveal the following tips to help significantly increase your chances of selling to millennials.
- Be Open-Minded
Many millennials are interested in purchasing their first home, but in order to sell to them, you are going to have to change your frame of mind. With the recession wearing down and home prices slowly going back to normal, millennials are in search of buying their first house. Young people are also frustrated with rising rents, and they are also taking advantage of the government’s initiatives to make buying a home more affordable. Suffice it to say, millennials may be a big target for real estate agents.
It is imperative that you spend time with millennials to learn about the qualities they possess so you can better interact with them. Forget the stereotype that most millennials aren’t into one-on-one interactions, or that they feel extremely entitled. Millennials actually tend to be more relatable than you think. According to Pew Research Center, this age group tends to be “confident, self-expressive, liberal, upbeat, and open to change.”
- Use Technology To Your Advantage
While millennials aren’t always all about technology, they tend to be active online, so focusing on online advertising is key. Get creative with it by using social media platforms, and sites geared towards a younger generation. Remember not to limit yourself to Craigslist, try Facebook, Twitter, and the like.
- Stage The Home In A Way That Reflects The Millennial’s Taste
Millennials tend to like open, clean spaces. So get rid of as much clutter as possible. Green initiatives are an important issue for millennials. , so play up any features in the home that may be good for the environment, i.e.if the design of the home makes for fresher indoor air quality, using less mechanical ventilation.