Creating a Special Niche for women in the housing economy

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As we continue to evolve and reinvent new ideas and strategies in addressing new issues, we must be a leader, mentor and collaboratively work together to strengthen our industry and professional work environment. As many women in the housing economy work tirelessly living commission to commission with a significant pay decrease, it is imperative we expand the awareness and access for opportunities to retain quality, talented women professionals.


As we look at the bare bone basics of real estate, there are two major components:

1) Transferring title of a property or asset

2) Managing a property or asset


With numerous variations within these components, the overall essence is having a contract to perform work. Our goal as a real estate agent, lender, escrow officer, contractor and associated services is to build relationships to capture first time clients with repeat and referral business as we contribute and engage with our communities to grow our business portfolio with extended outreach.


As the market has taken a large swing in volume of properties being sold to being managed, we have to look at our business model and ask, “Are we passionate on being in the industry?” Margaret Kelly, CEO of RE/MAX, recently stated, “The low inventory… sure, it’s an issue and we need to look at it, but we’re still talking about 4.9-5 million sales. With that many properties available for sale, agents should be asking themselves, ‘What’s really going on in the market?’” As there are many variations within real estate, a lender, title and escrow officer can still produce income with a refinance of a home, while most income for agents is derived from the transfer of a property besides property management.  With  the amount of properties transferring ownership and the incredible corresponding amount of business being contracted, we are still seeing professionals leaving the business in  droves through retirement, technology issues, and not being able to deal with the new demands of increased work load per contract and compliance issues.


How do we create more opportunities and experiences to retain talented women professionals in the housing economy? Growing your existing business and expanding your business portfolio outside “the box” is essential to staying competitive and financially sound. Within the industry to help with education and awareness,  NAWRB created the  Women In Housing Financial Fitness Road Show. By taking the elements of  two specialized markets–women in housing and women in government– individual to corporate and government contracting, we have developed our Fast Track niche to bring the awareness, opportunities and access to offset living commission to commission. Learn about access to business growth with loans from as little as $25,000 from the SBA to hire that much-needed assistant or expand your marketing, or $200 million Diversified Securities from Morgan Stanley to service those high net worth individuals. Imagine receiving a grass cutting contract, not normal property management, to cut grass at a couple of commercial buildings for $88,000 a year, and then growing that same contract to $1.9 million a year within two years! There are so many ways of working within the industry or with a property. By working directly for a financial institution, homeowner, hedge fund, non-profit, developer, property manager, government agency or attorney, you can take your existing skill set and explore a hybrid. Do you want to become the preferred title company/contractor for your local city on all their transactions? How about being the local real estate expert on land development? Think of how many individuals and companies come in contact with your local city each year! Your bread and butter needs to become a producing bakery that can be managed and nurtured with the right amount of special ingredients, You!


With new relationships, you create additional opportunities to grow and with newfound enthusiasm, you will increase a way of giving back or being involved within your community. We all have to find within ourselves what we truly have as a unique gift or are passionate about. NAWRB would love to hear Your Special Niche. Please submit an article to to share your growth to help expand NAWRB’s awareness as we travel throughout the nation.

To view the original article please see our magazine titled “Trending Now” Vol 3, Issue 4 by Clicking Here 

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