InnovateHER: Weaving New Stories for Women’s Lives

The topic of this year’s Women’s History Month is Weaving the Stories of Women’s Lives. As we look back at the changes throughout history, women’s presence in our economy has shifted significantly. Now we have more women in the workforce than ever before, a number that is close to surpassing that of men. Gender equality is not simply about getting a woman a spot at the metaphorical table. Women have made great strides in education, the workforce, and their role in the economy, BUT there still are not enough women in leadership positions.

Consider this — the number of women venture capital (VC) partners has dropped to 6 percent, from 10 percent in 1999. This directly correlates with women’s access to capital; only about 7% of venture capital funding in the U.S. goes to women. A Harvard Business School study asked potential investors to rate a series of pitches, some of which were narrated by women and some by men. Even when the scripts for the pitches were exactly the same, only 32% of people said they’d fund the woman, compared to 68% who said they would fund the man.

The popular TV show Shark Tank has shown that when there are female investors, female entrepreneurs have a greater chance of receiving funding. Over the show’s past 6 seasons, about 53% of pitches from female entrepreneurs got a deal compared to about 48% of pitches from men and co-ed partnership accounted for 54% of the deals made. Shark Tank has two female investors, Barbara Corcoran and Lori Greiner, and of the deals made with female entrepreneurs when they were present , they made nearly 49% and 44% of them respectively.

Women have huge purchasing power and make 80% of the consumer purchase decisions in homes across the U.S. Women provide a unique perspective about what consumer products and services would enhance their everyday lives. It is time they have an equal opportunity to participate in the competitive start-up industry. So, what are we going to do to bridge the gender gap and how can we empower women? Find out here.

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