Know the Rules of the GameⓇ Podcast for Leadership Through Turbulent Times


As the CEO & President of Women in the Housing & Real Estate Ecosystem (NAWRB) and Desirée Patno Enterprises, Inc. (DPE) Real Estate Brokerage, Advisor & Investor for AmicusBrain—AI for Aging Population, CSO for ZuluTime, Publisher, Connector and a National Speaker, Desirée Patno’s network and wealth of knowledge crosses a vast economic footprint. With three decades specializing in the Housing & Real Estate Ecosystem and owning her own successful brokerage, she leads her executive team’s expertise of Social Impact, Gender Equality and Access to Capital, and provides personalized consulting services to the Real Estate and Family Office community.

Welcome to Know the Rules of the GameⓇ Podcast for Leadership Through Turbulent Times with your host Desiree Patno, CEO & President of NAWRB, and special guests Noel Massie, Author, Speaker and Retired UPS Vice President of U.S. Operations, and Kellie Aamodt, Board Member of Marine Research and Exploration (MARE), NAWRB Diversity & Inclusion Leadership Council(NDILC) Member and Retired UPS Vice President of Corporate Inside Sales. “The amount of ‘Times’ your people will support a lack of clarity, poor communication and you leading from a distance? NONE TIMES!,” states Noel Massie. Read below for an introduction by Noel Massie! Listen here:

Leading a group in any capacity is a big responsibility; more importantly it is one that was generally sought by the person in the role. During my 42 year career with UPS, I had the opportunity to lead many different size groups through many crises. It started in my first assignment with leading nine employees and ultimately ended as Vice President of U.S Operations leading over 200,000. Being in the logistics industry, these crises included earthquakes, hurricanes and attacks such as Sept 9/11.  However, this COVID19 pandemic is like nothing we have seen as Americans. I’m writing a book on leadership rules and I selected three of the rules that form the basis for my book. The three rules discussed in this podcast are ones that I found essential to successfully keeping everyone focused on the core outcomes during these times. 

  1. Leaders must understand the “Terms and Conditions” of their people relationships – the leader who does not understand these will be unable to gain the support of their people.  If you don’t fulfill these expectations; your people won’t fulfill their agreements.

  2. Leaders must make certain their messaging is clear – When communicating with your people make certain your messaging is clear, supported and digestible. If it is not, you will see it clearly in their reactions.  If it is not “digestible”  then it will create “indigestion”. When that happens it is obvious.
  1.   Leaders must set direction for the team – The team on their own decides if it makes sense to them.  If it doesn’t make sense to them, then it is the opposite of making sense …which to them is non-sense!  And your people won’t support nonsense…who does?

Those in leadership positions, no matter how big or small, should realize you are needed now more than ever!  In a crisis everything moves faster. Information, physical goods and the days run into each other. Slow down and let the game come to you.  When it does, be the settling force that your teams need. You can’t be human with your emotions and decisions right now; you need to be superhuman. That means blocking out the noise of distraction and staying focused on your people’s needs. Do this and when the crisis ends your team’s support of you won’t. 

The amount of “Times” your people will support a lack of clarity, poor communication and you leading from a distance?    NONE TIMES!

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