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The goal of every business is to make a profit and the real estate industry is no different. An often undermined market is the Hispanic and this article will help you uncover the potential within the Hispanic market that most overlook, which means millions of dollars for businesses looking to invest in this market.
Tap into the 1.7 Trillion Dollars Market
The U.S. houses an ever-growing Hispanic population resulting in an increase in potential purchasing power that is generally overlooked. Statistics from Pew Research Center, as at 2015, indicate that about 57 million Hispanic people live in the U.S.; that is 18 percent of the whole U.S. population, compared to 1980 when the percentage stood at a mere 6.5 percent. Additionally, the Census Bureau in 2014 predicted that the Hispanic population will double to about 119 million come 2060.