In today’s day and age leveraging technology in your business should be one of your top priorities, and with the variety of services from which to select, you must be an expert at choosing the right technology at the right time.

A recent survey from Microsoft, Customer Expectations are Evolving: How Technology Helps SMB’s Meet Customer Demands, reveals:

 –  50 percent of consumers prefer interacting with businesses digitally versus in person

 –  49 percent prefer to sign contracts or other documents digitally

 –  57 percent say it’s important that a business remembers them and their preferences

Strategically utilizing technology to best serve your customers needs to be an unmoving tenet in your customer service that evolves alongside technological innovations. Accommodating your consumer is the ticket to success, and having repeat customers who see you as their go-to real estate agent will drive your sustainability.

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Home prices are the highest they’ve been since July 2006, appreciating 5.5 percent annually in September, according to the recently released S&P Case-Shiller index. Sellers are enjoying ideal conditions: rising prices, limited home inventory and low mortgage rates combining to create healthy competition for available properties. Buyers rarely secure their preferred home, and sellers have little to do in the way of renovations to ensure their house is promptly purchased.

How long with this seller’s market last?

A recent Zillow survey reveals that experts forecast the present seller’s market becoming a buyer’s market by 2019. Zillow Chief Economist, Dr. Svenja Gudell, has stated that as home inventory increases and home price appreciation slows we can expect the market to “meaningfully swing in favor of buyers within the next two to three years.”

As the market develops, creating more favorable conditions for buyers, women homebuyers are a market poised to grow.

In 2015, the homeownership rate of female householders in 1-person households was 24.56 percent higher than the homeownership rate of male householders in the same category, according to U.S. Census Bureau data on national household demographics. Despite earning less, single women are becoming homeowners in formidable numbers.

Supported by college educations generating higher incomes, the approaching buyer’s market will only strengthen the already commanding purchasing activity of women homebuyers.

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The U.S. Small Business Administration, Santa Ana District Office, has selected Desiree Patno, CEO of the National Association of Women in Real Estate Businesses (NAWRB), as its 2016 Women  In Business Champion of the Year recipient.
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