Women of Influence 2016 – HousingWire recognizes the most influential women in housing

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For the sixth time, HousingWire is recognizing women leading out in our industry in mortgage lending, servicing, investing and real estate with our Women of Influence award.

Although these 43 women represent a range of occupations within the housing economy, all of them demonstrate leadership that inspires those in their own company, in their communities and in the industry at large.

Some of our 2016 award winners have worked their way up in traditional mortgage companies, while others started their own businesses. They have made their mark in marketing, technology, economics, compliance, asset management, operations and business development. Their fields of accomplishments vary but their impact is indisputable.

Reading through this year’s nominations, one of the things that stood out about our winners is their tremendous value to the companies they run, or work for. This value comes not only from the job duties they perform — although those were impressive on their own merits — but also in the way they lead and mentor others within their companies.

Many of our winners mentor other women in the industry, run internship programs for college students or work with business groups in disadvantaged areas. Others coordinated volunteer programs for their employees or served on advisory boards that inform the industry. Investing time and effort to see others succeed is a hallmark of this group, and should be celebrated in its own right.

We’re happy to do just that, and invite you to find out more about each of these winners, the most influential women in housing.  FIND THE FULL LIST HERE

Screen Shot 2016-08-01 at 9.38.17 AMAs CEO of the National Association of Women in Real Estate Businesses, Desiree Patno champions the contributions women are making in the industry and works to support and sustain women-owned businesses.

As part of that effort, Patno created the Women’s Global Resource Center to connect women in housing with a depository of vendors and clients to increase opportunities for inclusion at all levels. She also created the Women in Housing Financial Fitness Road Show, partnering with the Small Business Administration to increase business growth and opportunities.

Patno led NAWRB’s Women’s Homeownership Initiative, dedicated to preparing women for owning a home and improving data collection for women’s homeownership. By increasing women’s homeownership throughout the nation, NAWRB is helping decrease women’s poverty and cement women’s personal and professional strides.

Patno also filled a pivotal role in creating conversation between the FDIC, CFPB, FHFA and SBA regarding housing issues and the manners in which they could best serve and aid consumers.

In addition, Patno created NAWRB Magazine, an international publication featuring exclusive interviews, business development tools, access to capital and market studies, in addition to federal initiatives and legislation updates affecting the housing economy’s women.

She also made history for women with NAWRB’s inaugural conference as she interviewed Dodd-Frank’s Section 342 author, Rep. Maxine Waters, and associated OMWI executive directors. She brought women-owned small businesses full circle by featuring Freddie Mac and Fannie Mae supplier diversity, financial institutions and several of the agencies associated with the Small Business Administration, including the oversight of the use of small businesses.

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Commentary: The Historic White House United State of Women Summit

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Editorial Note: The following is a commentary written by Desiree Patno, CEO of the National Association of Women in Real Estate Businesses (NAWRB), after attending the first White House summit on The United State of Women last month in Washington, D.C.

The White House United State of Women Summit was an incredible high and energizer for all the work we have been doing here at NAWRB and for me personally! Jordan Brooks from the White House Council on Women’s and Girls did an incredible job in such a short time, pulling together over 100 speakers and 5,000 women in one venue for women’s equality centered on six pillar topics. To see women come from several different industries with the same vision and desires was such an incredibly exhilarating feeling. Personally, I know there are several of us still riding the high several days and even weeks after the summit.

Coming from an intense business model—from selling properties for corporate clients to running a trade organization—creating a new lane has been quite the challenge. Bucking the normal business model for women and women-owned businesses in the housing ecosystem, the White House Council on Women and Girls Summit rejuvenated and energized NAWRB by raising the public’s awareness and showing the federal government’s commitment to women.
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The National Association of Women in Real Estate Businesses

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In October, the National Association of Women in Real Estate Businesses (NAWRB) introduced its Diversity and Inclusion Leadership Council (NDILC) dedicated to increasing the number of C-suite women in the boardrooms and executive offices of America, and bringing women’s diversity and inclusion to the forefront of the housing industry. The Council held its first meeting in December where it united senior level executive women from several industries with the goal of securing progress for women in the workplace. That inaugural meeting included more than 350,000 employees from NDILC member organizations.
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Long-Time Cushman Executive Files Discrimination Suit

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Cushman & Wakefield’s former head of research for the Americas is suing the company for age and gender discrimination.

On October 6, Maria Sicola, 60, a commercial real estate professional with more than 34 years of experience, filed a gender and age discrimination suit for $40 million against Cushman & Wakefield. After spending her whole career at the firm and reaching the rank of head of research, Americas, Sicola was abruptly terminated on October 2, the day before her 60th birthday. The termination came just before she was slated to present a new platform for the firm’s Women’s Integrated Network (WIN) at the Urban Land Institutes’ Fall Meeting in San Francisco.
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Don’t let Technology Kill the Deal

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As a business owner, an agent, a broker, you know the importance of staying up-to-date with the latest developments and changes in the ways business is done. Whether it’s adapting to TRID guidelines, business diversity or strategies to help your clients secure their dream home, you know how to carry yourself as an entrepreneur.

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Taking Your Business International

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Do you have a successful business that is ready to tread onto international grounds? Growing your company into an international firm offers the exposure and growth opportunities to transform your business from a domestic success to a global powerhouse. Global expansion also offers the flexibility to rely on an alternate market when others are experiencing fluctuations caused by seasonal trends or economic issues.

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Southern California Realtors Eye Single Female Homebuyers

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At a gathering of local real estate agents, Long Beach broker Sonia Moncayo said she loves selling to single women, as one herself. But more than that, it’s just good business.

“They have money, they have savings, and they are happy with their own home,” Moncayo said.

Single women are the largest group of homebuyers after married couples, making up 15 percent, according to the National Association of Realtors. And that’s got the industry increasingly interested in promoting female homeownership.

Moncayo, president-elect of the Los Angeles chapter of the National Association of Hispanic Real Estate Professionals, said she plans to shift more attention to women homebuyers under her tenure.
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NAWRB Events Work To Inspire Women In Real Estate

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The National Association of Women in Real Estate Businesses (NAWRB) works to bring women to the forefront of the housing industry with accountability and results by increasing the number of women in the boardrooms and executive offices of America.

Along with their advocacy, NAWRB has several upcoming events to help inform their community of industry develpments and better prepare them to successfully navigate the future of the housing continuum.

NAWRB’s Women’s Homeowndership Initiative & Calendar

NAWRB’s National Women’s Homeownership Initiative (WHI) is committed to increasing women’s homeownership throughout the country. As women make advancements in our workforce, it is imperative to strengthen their growth with strong economic foundations. As more women achieve homeownership, they will secure their progress and thus pave the way for future generations while lowering the number of women living below the poverty level.
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Women’s Progress Through Homeownership

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Screen Shot 2016-06-27 at 3.25.08 PMAccording to the U.S. Census Bureau’s Selected Economic Characteristics, based on 2010-2014 American Community Survey 5-Year Estimates, 30.9 percent of American families headed by women with no husband present are below the poverty level. As women make advancements in the American workforce—by progressing to executive roles, achieving higher pay and eliminating longstanding barriers—the percentage of women householders living in poverty will decrease accordingly, and as this progress occurs, it is important to secure it with tangible assets.

Homeownership is one of the most powerful avenues through which to cement one’s economic foundation. An increase in women’s homeownership levels would safeguard their advancements and provide a platform for future generations to do the same. From financial security and independence to confident personal and professional lives, the benefits of women’s homeownership are decisive.
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