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NAWRB:What obstacles did you face while developing Centro, the first university in Mexico City that specializes in creative studies? How did you overcome them?
Gina Diez Barroso: The first obstacle was they didn’t believe that we needed a new university, and they didn’t believe creativity was important. We spoke from authorities and business people, to everybody involved in this. I had to get together a diverse group of people— creative thinkers, business people, academics—who were working not for me but for my vision and my passion. They were working with me. We also hired market analysts to do a study, and the study predicted that it wasn’t going to work and that I shouldn’t do it. When I was young, I never took no for an answer. I used to think this was a bad thing, but now I take it as a compliment.