Womens’ Economic Growth and Advancement: Insights from Desiree Patno, CEO of NAWRB, on Critical Mass Radio Show

Fraud and embezzlement in banks can drastically take a toll on business owners. But it is possible to change the system and protect our hard­ earned money. Desiree Patno, the CEO of NAWRB is looking to spread the word on this issue. She joined us to talk about her own personal experiences and how you can avoid becoming a victim. Here are three takeaways from our time with Desiree Patno on Critical Mass Radio Show:
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3 brokerage strategies to boost workplace diversity and inclusion


Boosting diversity and inclusion has become a top priority for many professionals around the world, and real estate, of course, is no exception.

Diversity is becoming a critical business practice that supports a vibrant workplace culture and a successful problem-solving environment. So, it’s something brokerages need to pay close attention to.

Below are three steps real estate brokerages can take to improve their workplace diversity.

Ditch quotas

A mixture of cultures, backgrounds and abilities in your workforce bring different experiences and talent, which increases innovation and perspective.

Local and national minority organizations are great places to strengthen and cultivate relationships with diverse groups of real estate professionals.

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EXIT Realty CEO to Address Women Business Leaders, Recognized as Real Estate Industry Trailblazer

Los Angeles, CA, June 22, 2018 (GLOBE NEWSWIRE) — EXIT Realty Corp. International, CEO, Tami Bonnell, will join real estate industry forward-thinkers at the second annual WomanUP!® Conference to be held June 28-29 at the JW Marriott LA Live in Los Angeles.  In a recent press release, the California Association of REALTORS® stated, “The two-day conference is part of C.A.R.’s women’s outreach program to bring together a community of mentors and leaders to communicate, collaborate, and support one another in the real estate industry.”

“WomanUP! ® is a great event.  I strongly believe that exposure to what’s possible is the key to success,” says Bonnell.  “My goal at this event is to influence as many women as possible in a way that makes them want to grow to the next level.”

Bonnell is among the featured speakers scheduled to appear, including Bernice Ross, CEO, BrokerageUP!, Steve White, C.A.R. President and Jared Martin, C.A.R. President-elect.
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First Lady of Illinois Diana Rauner to Keynote NAWRB Conference

Women in the Housing & Real Estate Ecosystem (NAWRB) has announced that Diana Rauner, First Lady of Illinois and president of the Ounce of Prevention Fund, will deliver a keynote during the 2018 NAWRB Conference, “Year of Women.” In the address, Rauner will discuss empowering women, children and families to help break the cycle of intergenerational poverty.

As president of the Ounce of Prevention Fund, Rauner leads the organization in its efforts to deliver effective, educational, evidence-based programs and interventions in support of children and families; preventative solutions that include high-quality, outcome-based classroom learning environments for children; services that promote positive parent-child relationships and attachments; and universal home visiting for newborns and weekly doula visits.

During the address, Rauner will share her path from finance to early childhood research and non-profit work, discussing the Ounce and State of Illinois’ commitment and efforts to maximizing a preventative system of care and advocating for increased services and support, especially for those in need.

Rauner holds a Ph.D. in developmental psychology from the University of Chicago, an MBA from the Stanford Graduate School of Business and a BA from Yale University.

The 5th Annual NAWRB Conference is being held July 29-31 at The Standard Club in Chicago, Ill. Rauner will speak on July 30 from 12:30 p.m. to 2:00 p.m., at the conference luncheon.

For more information, please visit www.nawrb.com.

For the latest real estate news and trends, bookmark RISMedia.com.
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NAWRB Conference to Emphasize ‘Year of Women’

The annual Women in the Housing and Real Estate Ecosystem (NAWRB) conference, coming July 29-31 to The Standard Club in Chicago, Ill., is emphasizing the “Year of Women,” gathering executive females from across industries. The conference highlights industry issues, with presentations by several speakers, including:

  • Dottie Herman, CEO, Douglas Elliman Real Estate
  • Erica Courtney, CEO/President, 2020vet
  • Sharron P.A. Levine, Director, Office of Minority and Women Inclusion (OMWI), Federal Housing Finance Agency (FHFA)
  • Vanessa Montanez, Sales and Business Development Manager, U.S. Bank Home Mortgage
  • Victor Christiansen, Chief of Minority and Women Business and Diversity Inclusion Branch, OMWI, Federal Deposit Insurance Corporation (FDIC)
  • Desirée Patno, CEO/President, NAWRB and Desirée Patno Enterprises
  • Tami Bonnell, CEO, EXIT Realty Corp.

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Pendo Executive Alicia Branstetter Receives NAWRB’s Roaring Thirty Award

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LEE’S SUMMIT, Mo., June 19, 2017 (SEND2PRESS NEWSWIRE) — Pendo, a nationwide appraisal management company, announced that Alicia Branstetter, the company’s vice president of marketing, has received the NAWRB (National Association of Women in Real Estate Businesses) Roaring Thirty Award.
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Desirée Patno takes it everywhere she goes, except the bath

Desirée Patno began seeing double this fall. After two months, the condition has only gotten more pronounced.

It began on the morning of October 30th. Patno remembers the date because she bought a Microsoft Surface Pro 4 tablet the night before. She was on a flight from Los Angeles to Austin, Texas and she was praising the machine, along with the service she’d gotten at the Microsoft Store, to her seatmate when the double vision started.

Her seatmate smiled and pulled out his own Surface Pro 4.
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Gaining Repeat Customers and Protecting Your Business

In today’s day and age leveraging technology in your business should be one of your top priorities, and with the variety of services from which to select, you must be an expert at choosing the right technology at the right time.

A recent survey from Microsoft, Customer Expectations are Evolving: How Technology Helps SMB’s Meet Customer Demands, reveals:

 –  50 percent of consumers prefer interacting with businesses digitally versus in person

 –  49 percent prefer to sign contracts or other documents digitally

 –  57 percent say it’s important that a business remembers them and their preferences

Strategically utilizing technology to best serve your customers needs to be an unmoving tenet in your customer service that evolves alongside technological innovations. Accommodating your consumer is the ticket to success, and having repeat customers who see you as their go-to real estate agent will drive your sustainability.

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Maximize Mortgage Applications with Women Clients

Home prices are the highest they’ve been since July 2006, appreciating 5.5 percent annually in September, according to the recently released S&P Case-Shiller index. Sellers are enjoying ideal conditions: rising prices, limited home inventory and low mortgage rates combining to create healthy competition for available properties. Buyers rarely secure their preferred home, and sellers have little to do in the way of renovations to ensure their house is promptly purchased.

How long with this seller’s market last?

A recent Zillow survey reveals that experts forecast the present seller’s market becoming a buyer’s market by 2019. Zillow Chief Economist, Dr. Svenja Gudell, has stated that as home inventory increases and home price appreciation slows we can expect the market to “meaningfully swing in favor of buyers within the next two to three years.”

As the market develops, creating more favorable conditions for buyers, women homebuyers are a market poised to grow.

In 2015, the homeownership rate of female householders in 1-person households was 24.56 percent higher than the homeownership rate of male householders in the same category, according to U.S. Census Bureau data on national household demographics. Despite earning less, single women are becoming homeowners in formidable numbers.

Supported by college educations generating higher incomes, the approaching buyer’s market will only strengthen the already commanding purchasing activity of women homebuyers.

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Marketing to Women Consumers

Are you tech savvy? If you answered no to this question, you are most likely hurting your business’s bottom line. Due to technology, it is no longer enough to be a subject matter expert in your field. You have to adapt to the times and become educated on gender-based marketing strategies.

Your Demographic
Knowing your audience is the basis of any marketing plan. According to 2015 Pew Research Center data, 44 percent of women use Pinterest vs. 16 percent of men; if you’re target audience is women, this is just one example showing that certain social media sites hold more value than others.
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