The NAWRB Women’s Homeownership Initiative

Homeownership is a central part of the American dream, for most people, it is the American Dream. Owning a home connotes success and achievement.

As women progress in the workforce and receive the consideration and participation they have earned, it is essential to fortify their growth with strong economic foundations. Why is it important for women to become homeowners? Homeownership provides the financial security to safeguard women’s progress, and paves the way for future generations.

Women continue to face obstacles in their career paths, with a pervasive 27 percent gender wage gap and lack of advancement in hierarchy. This disparity significantly impacts women’s ability to incur savings and secure a home to call their own, as their paychecks don’t travel nearly as far as men’s.
There are encouraging facts, however. According to 2014 Census Bureau data, there are 18,057,000 female homeowners in the United States. Ten million live alone, 6.7 million live with relatives without a husband present and 1.3 million live in two-or-more person households.
Continue reading

Utilize Your Resources to Build a Winning Business Plan

From marketing to your audience, recruiting effectively and leveraging technology, there are several crucial facets to creating a successful business, not the least of which is utilizing the resources at your disposal to grow business accomplishments.

As a real estate professional, you have to think outside the box in order to thrive in the competitive housing ecosystem. One of these innovative ideas is working with the government. As a real estate professional dealing with properties in your community and county, you may not think you are suited or qualified to work with the government, but you may be.
Continue reading

Capitalizing on your Business Classification – Women-owned

Theme: The Innovators: Sure-fire Strategies from Today’s Top Marketers

Capitalizing on your Business Classification – Women-owned

In today’s competitive business arena, a minute detail or decision can mean the difference between long-term success and immediate failure. In the real estate industry, where networking and connections play such a significant role in business performance, what you and your business connote is particularly vital.

As a professional in this highly competitive marketplace, not utilizing the business classifications at your disposal is an oversight. A strategy as old as the industry itself is tailoring to your community. You must play to your strengths, and increasing your business’s appeal to a particular market including potential homebuyers is essential. For women business owners, the utilization of women-owned business classification is vital.
Continue reading

Women of Influence 2016 – HousingWire recognizes the most influential women in housing

For the sixth time, HousingWire is recognizing women leading out in our industry in mortgage lending, servicing, investing and real estate with our Women of Influence award.

Although these 43 women represent a range of occupations within the housing economy, all of them demonstrate leadership that inspires those in their own company, in their communities and in the industry at large.

Some of our 2016 award winners have worked their way up in traditional mortgage companies, while others started their own businesses. They have made their mark in marketing, technology, economics, compliance, asset management, operations and business development. Their fields of accomplishments vary but their impact is indisputable.

Reading through this year’s nominations, one of the things that stood out about our winners is their tremendous value to the companies they run, or work for. This value comes not only from the job duties they perform — although those were impressive on their own merits — but also in the way they lead and mentor others within their companies.

Many of our winners mentor other women in the industry, run internship programs for college students or work with business groups in disadvantaged areas. Others coordinated volunteer programs for their employees or served on advisory boards that inform the industry. Investing time and effort to see others succeed is a hallmark of this group, and should be celebrated in its own right.

We’re happy to do just that, and invite you to find out more about each of these winners, the most influential women in housing.  FIND THE FULL LIST HERE

Screen Shot 2016-08-01 at 9.38.17 AMAs CEO of the National Association of Women in Real Estate Businesses, Desiree Patno champions the contributions women are making in the industry and works to support and sustain women-owned businesses.

As part of that effort, Patno created the Women’s Global Resource Center to connect women in housing with a depository of vendors and clients to increase opportunities for inclusion at all levels. She also created the Women in Housing Financial Fitness Road Show, partnering with the Small Business Administration to increase business growth and opportunities.

Patno led NAWRB’s Women’s Homeownership Initiative, dedicated to preparing women for owning a home and improving data collection for women’s homeownership. By increasing women’s homeownership throughout the nation, NAWRB is helping decrease women’s poverty and cement women’s personal and professional strides.

Patno also filled a pivotal role in creating conversation between the FDIC, CFPB, FHFA and SBA regarding housing issues and the manners in which they could best serve and aid consumers.

In addition, Patno created NAWRB Magazine, an international publication featuring exclusive interviews, business development tools, access to capital and market studies, in addition to federal initiatives and legislation updates affecting the housing economy’s women.

She also made history for women with NAWRB’s inaugural conference as she interviewed Dodd-Frank’s Section 342 author, Rep. Maxine Waters, and associated OMWI executive directors. She brought women-owned small businesses full circle by featuring Freddie Mac and Fannie Mae supplier diversity, financial institutions and several of the agencies associated with the Small Business Administration, including the oversight of the use of small businesses.

Screen Shot 2016-08-01 at 9.38.29 AM



Commentary: The Historic White House United State of Women Summit


Editorial Note: The following is a commentary written by Desiree Patno, CEO of the National Association of Women in Real Estate Businesses (NAWRB), after attending the first White House summit on The United State of Women last month in Washington, D.C.

The White House United State of Women Summit was an incredible high and energizer for all the work we have been doing here at NAWRB and for me personally! Jordan Brooks from the White House Council on Women’s and Girls did an incredible job in such a short time, pulling together over 100 speakers and 5,000 women in one venue for women’s equality centered on six pillar topics. To see women come from several different industries with the same vision and desires was such an incredibly exhilarating feeling. Personally, I know there are several of us still riding the high several days and even weeks after the summit.

Coming from an intense business model—from selling properties for corporate clients to running a trade organization—creating a new lane has been quite the challenge. Bucking the normal business model for women and women-owned businesses in the housing ecosystem, the White House Council on Women and Girls Summit rejuvenated and energized NAWRB by raising the public’s awareness and showing the federal government’s commitment to women.
Continue reading

The National Association of Women in Real Estate Businesses

In October, the National Association of Women in Real Estate Businesses (NAWRB) introduced its Diversity and Inclusion Leadership Council (NDILC) dedicated to increasing the number of C-suite women in the boardrooms and executive offices of America, and bringing women’s diversity and inclusion to the forefront of the housing industry. The Council held its first meeting in December where it united senior level executive women from several industries with the goal of securing progress for women in the workplace. That inaugural meeting included more than 350,000 employees from NDILC member organizations.
Continue reading

Long-Time Cushman Executive Files Discrimination Suit


Article by 

Cushman & Wakefield’s former head of research for the Americas is suing the company for age and gender discrimination.

On October 6, Maria Sicola, 60, a commercial real estate professional with more than 34 years of experience, filed a gender and age discrimination suit for $40 million against Cushman & Wakefield. After spending her whole career at the firm and reaching the rank of head of research, Americas, Sicola was abruptly terminated on October 2, the day before her 60th birthday. The termination came just before she was slated to present a new platform for the firm’s Women’s Integrated Network (WIN) at the Urban Land Institutes’ Fall Meeting in San Francisco.
Continue reading

Don’t let Technology Kill the Deal

As a business owner, an agent, a broker, you know the importance of staying up-to-date with the latest developments and changes in the ways business is done. Whether it’s adapting to TRID guidelines, business diversity or strategies to help your clients secure their dream home, you know how to carry yourself as an entrepreneur.

Continue reading