7 Secrets of Success for Women Who Hold Back

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Women tend to project less confidence than their male peers. They are more likely to think about their businesses with modest expectations and to consider the obstacles, compared to men who often boast big goals and bravado. 

Maybe it’s because women tend to be more risk-averse than men. Women are often more conditioned to stay in the background and not seek the spotlight for themselves, versus men who are more comfortable taking bigger risks.

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