The Journey of Laura Dietz: Owner/Broker/Auctioneer, Summit Realty

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NAWRB’s Diversity & Inclusion Leadership Council brings you the story of NAWRB Certified Delegate Spokeswoman, Laura Dietz. With our Story Tree, we want to showcase the ups, downs, and in-betweens of our team’s careers and lives. Help us grow our tree by sending in your own leadership stories! 


I would love to tell you years ago while sitting in my college classroom, I dreamt of becoming a real estate professional, but that would not be true. I could go with a resume of my life, but this would be a novel, so I will start with the day my real estate journey began.

January 17, 1994, 4:30 AM, a day etched in my memory forever. The Northridge earthquake claimed my home, knocking it off the foundation. Three days later, my husband of many years died. Reality set in like the jolt of the earthquake. I was now alone, my home destroyed, and the sole support of myself.

In my previous life, I enjoyed, in my spare time, working with several charities. Event planning, fundraising, and finding real estate to purchase was second nature for me. I decided I loved working with people, helping others, and venturing into a new industry would be stimulating and very rewarding. I set my mind on a career in real estate.

Upon obtaining my real estate license, I joined a national/international real estate company. That worked well for five years. Then it dawned on me that I was giving several thousand dollars a year to a broker that could be going into my pocket. I obtained my broker’s license and created Merlin Enterprises, named after my rescued Arabian horse. Throughout the next few years, Merlin Enterprises grew and specialized in residential, commercial, REO’s, and government contracts. I spent numerous hours servicing my clients as well as attending conferences, conventions, and networking. I created a name for myself and a following in the industry.

While attending an out-of-state conference, I was approached by a real estate auctioneer. He offered me the opportunity to add real estate auction services to my already booming real estate business. I jumped at the chance. Merlin Enterprises now offered California a new real estate auction company. My business was thriving, but after 13 scheduled auctions, my auctioneer developed a case of homesickness and announced he needed to go back to his home state. I enrolled myself at the American School of Auctioneering and, upon completion of the courses, became the first woman certified real estate auctioneer in California at that time. I soon decided to distinguish my real estate business from my auction business and created a women-owned business specializing in real estate. Summit Realty was born.

Summit Realty presently has four offices in Los Angeles and Ventura Counties. I am as passionate about real estate today as I was 26 years ago. Working with people to fulfill their dreams of homeownership, coupled with helping fellow agents by sharing my knowledge and experience plus continuing my education in an ever-changing industry, fills my days with gratitude and satisfaction. I would be remiss in not mentioning there are those days of frustration as well, but I still find time to go back to my roots and be hands-on involved with my charities, even serving on the board of directors of the Warrior Dog Foundation.

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Congratulations 2020 NAWRB Leadership Award Winner Sharron P.A. Levine, Director of FHFA’s Office of Minority & Women Inclusion!

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NAWRB is proud to award Sharron P.A. Levine with the 2020 Government Official Leader Award! Levine is the Director of FHFA’s Office of Minority and Women Inclusion. She leads the Agency’s oversight of the diversity and inclusion (D&I) programs of FHFA’s regulated entities, which include Fannie Mae, Freddie Mac, Common Securitization Platform (CSS), the 11 Federal Home Loan Banks, and the Office of Finance. Sharron has more than 35 years of legal experience in the financial services industry representing corporate, institutional, governmental, and private entities in many aspects of real estate law, including construction and permanent loan financing; housing finance; leveraged buyouts; and more. Levine has delivered numerous keynote and other speeches across the industry and has been nominated several times for awards in Diversity and Inclusion for the work that FHFA has accomplished in this critical area.

Each year, the NAWRB Leadership Awards honor women leaders in the housing ecosystem who are utilizing their expertise and passion to break glass ceilings in the corporate world and facilitate the growth of their local communities. Congratulations, Sharron P.A. Levine!

WHER Chat: Veteran-Owned & Women-Owned Businesses

WHER Chat: Veteran-Owned & Women-Owned Businesses

In honor of V-J Day, commemorating the end of World War II and the bravery of our veteran soldiers, NDILC member Erica Courtney, President of 2020vet and Zulu Time, U.S. Army Aviation, Major NATO Gender Advisor, highlights serious resource shortfalls for America’s women veterans face as entrepreneurs that the nation must be prepared to face in the near future in our 2020 NAWRB WHER, Volume III: Business Ownership.

Veteran women entrepreneurs possess traits that make them ideal business owners. Due to military training and knowledge, veterans are dependable, conditioned to make hard decisions, have integrity, take initiative and can adapt easily to challenging and evolving situations—all characteristics of a successful business owner. These women may see entrepreneurship as a means to prosper on their own terms by being their own boss.

This is a great time to be a woman veteran entrepreneur as we are the fastest-growing segment within the entrepreneurship community increasing by an astonishing 296 percent since 2007. Some of the reasons include a slight increase in women veterans; they are building businesses out of necessity; 40 percent of veterans are going into business for themselves as compared to the 10 percent Vietnam era entrepreneurs; more veterans have disability ratings than in wars past due to technology and better equipment; recent positive legislative changes; demand for third party corporate certification; and more available resources in terms of capital, education, and counseling.

It is important to note that despite the hurdles, veteran business owners have proven to be twice as successful in terms of revenue and business longevity, are twice as likely to hire other veterans, and contribute over $1.14T in sales receipts, $195B in annual payroll and employ over 5.03M employees. In 2012, veteran women-owned businesses were responsible for nearly 20 billion in receipts – an increase of 26.3 percent since 2007.

Veteran women continue to serve the United States by reinvesting and devoting themselves to the future, not through military service but through entrepreneurship. They are no stranger to hurdles and overcoming barriers as many dealt with this routinely while serving in a male-dominated profession. They are strong, smart, and driven, but we must understand specific challenges they face so we can help them be successful. 

Through entrepreneurship, many of the issues the community faces subside. Instead of masking the problem through medication prescribed at record rates, healthcare systems trying to keep up with a new demographic, and job placement programs in which the majority of veterans quit by year two, let’s put our efforts towards something that is working. It is not only a moral imperative that we take care of them but an economic one as well.

Find out more about NAWRB and how you can get involved and be a partner here!

About 2020 NAWRB WHER

The NAWRB Women Housing Ecosystem Report (WHER), our annual research report, provides the vision to revitalize communication and partnerships between industries as we work together to form mindful strategic solutions for social impact with a gender lens achievement. The 2020 NAWRB WHER includes the most diverse coverage of the Housing Ecosystem with almost eighty resources in six volumes: Diversity, Equity & Inclusion; Real Estate; Business Ownership; STEM; Access to Capital; and Aging Population. While waiting for the release of 2020 WHER, order a copy of the 2019 NAWRB WHER here!

 

Congratulations 2020 NAWRB Leadership Award Winner Nicole Cober, Cober Johnson & Romney!

NAWRB is proud to award Nicole Cober with the 2020 Women-Owned Business Leader Award! Cober is the Principal Managing Partner of Cober Johnson & Romney, an award-winning legal & business consulting firm. She is currently serving as a member of the National Women’s Business Council(NWBC), a bipartisan council that advises the White House, Congress, and the SBA on matters concerning women in business. Cober’s first book, CEO of My Soul, was published in 2016 and blends valuable business advice with true accounts of relationships struggles, family triumphs, and self-refection.

Each year, the NAWRB Leadership Awards honor women leaders in the housing ecosystem who are utilizing their expertise and passion to break glass ceilings in the corporate world and facilitate the growth of their local communities.

Congratulations 2020 NAWRB Leadership Award Winner Elizabeth Karwowski, CEO Get Credit Healthy, Inc.!

NAWRB is proud to announce Elizabeth Karwowski as the winner of the 2020 NAWRB Consumer Advocate Leader Award! Karwowski is the CEO of Get Credit Healthy, Inc. Elizabeth is recognized as a credit expert, and has been featured on NBC and Fox News, and published in Scotsman’s Guide and Today’s Chicago Women. In 2018 Elizabeth was named one of Mortgage Banking’s Most Powerful Women; and, one of the most Influential Mortgage Professionals Under 40. In 2019, Elizabeth was selected as the winner of the Woman with Vision Award; and, one of the Most Powerful Women in Fintech. Elizabeth believes that the only way to truly help consumers become financially healthy is to educate and change their behavior to improve their financial health.

Each year, the NAWRB Leadership Awards honor exceptional women leaders in the housing and real estate ecosystem who are utilizing their expertise, passion, and drive to redefine leadership and facilitate additional growth in their industry and local communities. Congratulations, Elizabeth Karwowski!

Congratulations 2020 NAWRB Leadership Award Winner Elizabeth Perez, CEO & Founder GCG!

NAWRB is proud to announce Elizabeth Perez as the winner of the 2020 NAWRB Veteran Leader Award! Perez is a Native American with Latin roots, a service-disabled veteran with a proud history of advocacy, entrepreneurship, and public service. Despite the adversities she has faced, Perez persevered and secured a job with a construction company and eventually started her own construction company, GC Green Inc. She later was appointed to the position of Deputy Secretary of Minority Veterans at CalVet where she spearheaded successful programs focused on a pathway to citizenship for deported veterans; became a tribal veteran representative connecting them to benefits they earned while serving; facilitated collaboration within the veteran LGTBQ community; and focused on reducing fraud within the Disabled Veteran Business Enterprise (CA DVBE) contracting spear.  Before she took the position, there had not been very much emphasis on any of these subset groups within the veteran community and she created awareness and made long-lasting positive change for veterans not only in California but across the country through groundbreaking policy and programming.

Each year, the NAWRB Leadership Awards honor exceptional women leaders in the housing and real estate ecosystem who are utilizing their expertise, passion and drive to redefine leadership and facilitate additional growth in their industry and local communities. Congratulations, Elizabeth Perez!

WHER Chat: Imperatives of the Commercial Real Estate Industry During COVID-19

 

In 2020 NAWRB WHER, Volume II: Real Estate, we explore how the real estate industry is navigating COVID-19 challenges and utilizing technology as a solution. The industry must accomplish crucial initiatives during the pandemic to ensure the commercial real estate sector’s sustainability and reliability in the future.

1. Earning the respect, trust, and loyalty of customers and employees: In this time of uncertainty, leading operators are learning the importance of communicating to the point of overcommunication to make sure they are fully understanding and attending to their tenants’ needs at this moment and helping to protect everyone in their ecosystem. This may make communication as a company-level brand, rather than a property-level brand, more common, thereby speeding up an existing market trend.

In B2B environments, such as offices and retail stores, CEOs, and management teams are finding it helpful to asset managers and property managers by engaging directly with tenants. By interacting with the tenants directly, they not only address their needs more efficiently but also create a more trusting relationship with tenants who feel like they are being heard and valued.

2. Centralizing cash management: Prior to COVID-19, the McKinsey report notes that real estate was highly decentralized as important decisions regarding cash flow were made at the property level. However, due to the duration and depth of this crisis, which seems to have no end in sight in the United States, top management is now taking the initiative of centralized direction on property-level cash management in addition to company-level balance-sheet decisions and credit lines. As stated by the report, “All levels of management—including those at the property level and company level—are beginning to identify efficiency levers and when to pull them based on the underlying performance of properties and the business as a whole.”

3. Making tailored and informed decisions: Even within a single asset, needs will vary among tenants, particularly in commercial lease concessions. Real estate leaders are utilizing available behavioral data to generate fact-based insights that can help them make more informed decisions tailored to the needs of their diverse tenants (rather than a “one-size-fits-all” decision approach). They have data on local epidemiological and economic scenarios, competitive assets around a property, and the impact of the crisis on individual tenants.

4. Taking the digital leap: As we mentioned earlier, professionals in residential real estate have already taken the leap in digital sales and leasing processes, such as using virtual open houses and showings (sometimes augmented and virtual reality), as well omnichannel, targeted, and personalized sales. All of these tools are also available to the commercial real estate market in allowing their prospective tenants to find the right space for themselves.

5. Rethinking the future of real estate: Some landlords and lenders in the commercial real estate sector are looking ahead and preparing for how a business will change after the crisis is over. However, professionals are broadening their resources to include psychologists, sociologists, futurists, and technologists in addition to traditional economic or customer-survey-driven approaches. Some of the questions real estate professionals will have to ask include: “Will employees demand larger and more enclosed workspaces? Will people decide not to live in condominiums for fear of having to ride elevators?” By extending their research to include interdisciplinary resources and experts, business leaders will possibly find creative, informed solutions to these unprecedented challenges facing the industry.

About 2020 NAWRB WHER

The NAWRB Women Housing Ecosystem Report (WHER), our annual research report, provides the vision to revitalize communication and partnerships between industries as we work together to form mindful strategic solutions for social impact with a gender lens achievement. The 2020 NAWRB WHER includes the most diverse coverage of the Housing Ecosystem with almost eighty resources in six volumes: Diversity, Equity & Inclusion; Real Estate; Business Ownership; STEM; Access to Capital; and Aging Population. While waiting for the release of 2020 WHER, order a copy of the 2019 NAWRB WHER here!

Congratulations 2020 NAWRB Leadership Award Winner Leora Ruzin, CMB, Director of Real Estate Lending!

NAWRB is proud to announce Leora Ruzin, CMB as the winner of the 2020 NAWRB Media Leader Award! Ruzin is the Director of Real Estate Lending at Valley First Credit Union and managing editor of Mortgage Women Magazine. With her involvement in a host of committees within ACUMA, MBA, CU: REALM, and Mortgage Women Magazine, Ruzin has been able to share her knowledge and passions with a vast audience that spans across all financial sectors. Leora was acknowledged for her passion and willingness to help others in 2019 by being selected as one of the “Most Powerful Women in FinTech” and “Lending Luminary” by Progress in Lending, and as one of 30 “Women with Vision” by 20/20 Vision for Success Coaching. In addition to her volunteer work, she lends her time to teach the next mortgage professional as an instructor for the MBA’s School of Mortgage Banking and Certified Mortgage Banker program. She uses every opportunity she can to pay it forward and share her passion with the world.

Each year, the NAWRB Leadership Awards honor exceptional women leaders in the housing and real estate ecosystem who are utilizing their expertise, passion, and drive to redefine leadership and facilitate additional growth in their industry and local communities. Congratulations, Leora Ruzin!

Congratulations 2020 NAWRB Leadership Award Winner Regina Lowrie, President & CEO, Dytrix Inc.!

NAWRB is proud to announce Regina Lowrie, CMB as the winner of the 2020 NAWRB Corporate Leader Award! Lowrie is the President & CEO of Dytrix, Inc. (@dytrixinc) with more than 30 years of experience as a C-suite executive. Regina served as the first female chairperson of the Mortgage Bankers Association of America, and continues to serve on a variety of committees. She has testified before Congress on public policy to include GSE Reform, and has served as an expert witness for the financial services industry. She is an exceptional leader, mentor to other women, and a highly respected individual in the mortgage industry while giving back to the Greater Philadelphia Chamber of Commerce, The Forum of Executive Women and Credit Counseling Community Services of Delaware Valley.

Each year, the NAWRB Leadership Awards honor exceptional women leaders in the housing and real estate ecosystem who are utilizing their expertise, passion, and drive to redefine leadership and facilitate additional growth in their industry and local communities. Congratulations, Regina Lowrie!

Congratulations 2020 NAWRB Leadership Award Winner Twyla Hankins, EVP – Operations, American Financial Network, Inc.

NAWRB is proud to announce Twyla Hankins as the winner of the 2020 NAWRB Finance Leader Award! Hankins is the EVP of Operations at American Financial Network, Inc. and strives to make mortgage operations leadership look easy. With a career that spans more than three decades, she has a big-picture vision of how operations must adapt to meet the challenges and developed a cohesive team of talent that works well together, even while apart.

Each year, the NAWRB Leadership Awards honor exceptional women leaders in the housing and real estate ecosystem who are utilizing their expertise, passion, and drive to redefine leadership and facilitate additional growth in their industry and local communities. Congratulations, Twyla Hankins!