Home Buying 2016: Single Women and First-time Buyers Increase

 

The National Association of REALTORS (NAR) has released the 2016 installment of their Profile of Home Buyers and Sellers detailing the latest trends in home buying activity. This report is a valuable resource to the housing ecosystem as it depicts the true effects of market conditions on American homebuyers.

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Marketing to Women Consumers

Are you tech savvy? If you answered no to this question, you are most likely hurting your business’s bottom line. Due to technology, it is no longer enough to be a subject matter expert in your field. You have to adapt to the times and become educated on gender-based marketing strategies.

Your Demographic
Knowing your audience is the basis of any marketing plan. According to 2015 Pew Research Center data, 44 percent of women use Pinterest vs. 16 percent of men; if you’re target audience is women, this is just one example showing that certain social media sites hold more value than others.
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The NAWRB Women’s Homeownership Initiative

Homeownership is a central part of the American dream, for most people, it is the American Dream. Owning a home connotes success and achievement.

As women progress in the workforce and receive the consideration and participation they have earned, it is essential to fortify their growth with strong economic foundations. Why is it important for women to become homeowners? Homeownership provides the financial security to safeguard women’s progress, and paves the way for future generations.

Women continue to face obstacles in their career paths, with a pervasive 27 percent gender wage gap and lack of advancement in hierarchy. This disparity significantly impacts women’s ability to incur savings and secure a home to call their own, as their paychecks don’t travel nearly as far as men’s.
There are encouraging facts, however. According to 2014 Census Bureau data, there are 18,057,000 female homeowners in the United States. Ten million live alone, 6.7 million live with relatives without a husband present and 1.3 million live in two-or-more person households.
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