Since 1926, there’s been an old adage about three key factors when choosing a property to buy: Location, Location, Location. But with so many varied factors, what truly makes a city great? Obviously, there are a variety of features, and a recent WalletHub study reveals that these features are gender specific. Of course they are! Why didn’t we consider this before?
How can one city be an all-encompassing perfect spot for both men and women, when their needs are so vastly different? Truthfully, realtors should familiarize themselves with the idea that women need to tailor their buying power in areas that are sensitive to their needs. It’s an outdated mentality that a single, millennial female should purchase in a superb community because it has good schools and crime is low. While that would appeal to a mother with two children, it does not encompass the needs of every woman.