HISPANIC WOMEN ARE THE KEY TO HISPANIC BUYING POWER

As Hispanics continue to thrive—in education, career, resources, representation—their access to capital and buying power will increase accordingly and their purchases will have a significant impact on the economy, not the least of which will be the purchase of a home. It is crucial to learn the best ways to serve Hispanic homebuyers, not only to help them make the best purchases, but to ensure their growth is encouraged and safeguarded rather than delayed or prevented altogether.

According to the Pew Research Center, as of 2015 there were 57 million Hispanics in the United States, accounting for 18 percent of the entire U.S. population; this is a grand increase from 1980 when this group comprised 6.5 percent of the population. In their 2014 population predictions, the Census Bureau estimates that the Hispanic population will more than double by 2060 to 119 million.
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