Women’s Housing Growth: Winning in Heels

Globally, women are finally entering into boardrooms without having to knock, and they are not just there to serve the coffee. We are managing businesses, large or small, employing multiple solutions without trepidation, and jack hammering every glass ceiling in our way, or at least taking a shot at it. We are standing up for our truths, flaunting our power suits, high heels and unique personalities without apology. In 2015, according to the National Architectural Accrediting Board (NAAB), 44 percent of the graduates in its accredited college program were women. The 2016 National Association of Realtors (NAR) Member Profile reveals that women comprise 62 percent of Realtors in the U.S. market, 21 percent also hold broker licenses and 16 percent hold broker associate licenses. Additionally, women in real estate are no longer limited to salesperson roles, but are builders, welders, roofers, plumbers and environmental assessment experts. It is important to explore just how difficult the journey has been, and to celebrate the fact that we continue to face our challenges head on, impacting our industry sectors positively just by taking up and owning our spots.

At birth, three words determined your life for the foreseeable future—“It’s a girl”—and your journey began. Do you get an education? Do you attend the same schools, participate in the same activities and take the same classes as the male siblings in your family, or do your parents provide you with less, expecting you to grow into a docile young woman who should be seen and not heard? Hopefully the former applied in your case, and off to school you went, pink backpack, pretty dress and all, and life as you knew it changed forever.

According to a study conducted by the Harvard Graduate School of Education’s Making Caring Common Project, the “glass ceiling” concept is identified as early as middle school, with girls being
multiple times less likely to gain acceptance into leadership
positions, even by other girls in their grade. One of their most surprising findings was that 23 percent of girls preferred a male student in leadership, and only 8 percent preferred a female leader. Conversely, male students were 40 percent more likely to prefer a male leader, and only 4 percent were more likely to prefer a female.
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2017 Women’s Collaboration without Baggage

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Over the past decade women have made significant strides in the women’s movement, uniting in greater numbers and forming groundbreaking organizations. Within this progress, it is necessary for women to collaborate without holding back; if we cannot thrive together, we are breaking the unity and leaving some women behind. Whether it’s between best friends, family, social media followers, casual acquaintances or the press, it is crucial for women to express support for one another. The camaraderie in our forward-thinking, intense conversations should be felt as we recognize and celebrate our work and achievements.

Collaboration

What holds you back in this collaboration? What is your baggage? As women, we can often be each other’s worst enemies; which, given the obstacles we’re already facing, is entirely counterproductive. Rather than celebrate another woman’s successes, we criticize or downplay her achievements. We see another woman’s successes as a reflection of our own missed opportunities or failures. In other words, we compare ourselves to each other as if we are competitors in the race to success.

However, by seeing other women as our partners, and not competitors, we can help push each other to the finish line. One woman’s win is a win for all women, just as any achievement in gender equality affects us all.

Women are born multi-taskers, and with each generation—augmented by our own desire to compete harder and faster—more and more is put on our plate. Women’s habit to burn the candles at both ends has had direct consequences, notably in the fact that heart attacks are the leading cause of death among women. By focusing our efforts, and especially by helping one another, we can advance the women’s movement and lighten the weight on our shoulders by working smarter.

While we are seeing improvements in the gender wage gap, more needs to be done to reach gender parity.

Women’s Movement
Driven by the fight for equality, the many focuses in the women’s movement can at times delay our progress. We need a defined foundation, a common ground on which we can all stand and advocate in the movement for equality.

Perhaps different groups can agree on an issue like eliminating the gender wage gap, but disagree on a separate women’s issue. Should they work towards the ideal upon which they see eye to eye, or allow their differences to prevent their collaboration?

If you dig deep enough, you will eventually find something about a person with which your views do not align; but any work or progress you’ve made together doesn’t have to go down the drain. This is not the correct or productive thing to do.

Having different opinions is common, and it’s okay for women to be involved in one aspect of the women’s movement without participating in another. We must be united in spite of our differences, not driven apart by them. Being united as one force does not mean that we forget what makes us different; unity amidst diversity requires that we acknowledge our differences as unique experiences and strengths that each can bring to the table.

A balanced platform allows women to be united under defined ideals, wants and beliefs without leading to disagreements about other points of view. To build a foundation from which we can collaborate for change, we need to distinguish the core values that underlie the different sectors in the women’s movement. There must be a belief that motivates each of the issues we promote, such as the right for equality or freedom. Discovering what our issues have in common will help us form a frame for a cohesive, directed force. This is important not only in moving us forward in achieving shared goals, but also in making our cause distinguishable to others because everything we support and advocate for will be connected to the bigger picture.

Each of us focusing on disparate problems will not provide enough impetus for change. Without a foundation on which we can all stand together, we lack the collaborative spirit necessary for the women’s movement to grow and flourish. Right now, we are carrying many token bags, each holding a singular issue, which is preventing us from getting enough traction; however, we can increase our mobility with a heavy-duty, compartmentalized backpack which can hold the many issues and values that matter to us. This backpack is the only baggage we need.

Raising Your Bottom Line: Capitalizing On Your Business Classification-Women-Owned

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In today’s competitive business arena, a minute detail or decision can mean the difference between long-term success and immediate failure. In the real estate industry, where networking and connections play such a significant role in business performance, what you and your business connote is particularly vital.

As a professional in this highly competitive marketplace, not utilizing the business classifications at your disposal is an oversight. A strategy as old as the industry itself is tailoring to your community. You must play to your strengths, and increasing your business’s appeal to a particular market including potential homebuyers is essential. For women business owners, the utilization of women-owned business classification is vital.

According to 2014 Census Bureau data, there are currently 18,057,000 female homeowners in the United States. As women make advancements in their careers and their wages grow in parity to those of men, women’s homeownership will continue to grow. With this extended buying power, we are seeing the emergence of more women homeowners and a specialized niche for real estate professionals. This growing market is evidenced in the fact that 10 million American women homeowners live alone.
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Ready to Expand/Move or Renovate? Be Prepared for Common Construction Pitfalls

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The thought of expanding your business is exciting. Facilities can have a dramatic positive impact on bottom lines. However, if the end result does not meet your desires and needs, buyer’s remorse can be significant and the reparations costly. There are many common, yet often avoidable, pitfalls that affect construction-related projects. Being aware of these pitfalls in advance and putting the right team, processes and procedures in place, can minimize the opportunity for negative results.

Integrated approach: Each construction-related professional provides a particular strength and unique understanding within their field. Hiring experienced companies with a strong background of collaborating with other professionals to provide integrated delivery is critical to a successful project. Ensure a fully required scope is covered and proposals accurately reflect the required scope.

Stakeholders: Commercial facilities projects involve many different players including business owners, officers, owner’s representatives, architects, engineers, general contractors, subcontractors, construction managers, government entities and, in many situations, real estate brokers. Strong, clear leadership that communicates the scope, budget and schedule early on, defines job rules and expectations, and is prepared to make changes as needed, will facilitate the continued alignment of your project. As the list of stakeholders grows, it can be increasingly difficult to keep everyone in the loop—with the coordination of schedule requirements, the budget and scope changes—and moving toward the same goal.
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